Long time client, Scholarship for Athletes (SFA), recently made the upgrade to our HotPress Platform business management system. SFA is the only consulting firm for student athletes and their familes. Essentially they act as a sports agent for high school students looking to pursue collegiate athletics for scholarships.
Ross Greenstein, SFA's President & CEO, is a strong believer that technology, specifically web-technology, is a key ingredient to his company being successful. We have consistently provided services to streamline his business operations including:
- Content Management System (CMS)
- Customer Relationship Management (CRM)
- Email Marketing
Prior to the Platform being available, all of these services were separate applications, each requiring their own login, training, and support. The applications did not "talk" to each other seamlessly. Now that we have upgraded the SFA website to the Platform, everything is integrated and in one central management system.
Now, some of this might start to sound like tech talk, so lets take a step back and talk in some business terms as to what we accomplished here.
First, you need to be able to keep the content on your site fresh.
Content is how you tell people what you do and what you are all about. It might be a page with text, images, and video. Content's goal is to inform your potential customer about what you do. In Ross' case, inform high school athletes and their families about the challenges that lie ahead and what SFA does to alleviate these challenges and get their students the best scholarships possible.
In order to make sure his customer's have the best information, Ross needs to update his site often to keep his content fresh and interesting. Great quality content with service information, testimonials, and industry leading partners, begins to establish credibility with his customer.
This is how easy it is for Ross to update pages on his site:
Second, capture information from your customer to contact them.
Once a visitor has filled out a form on the website, an email gets generated and sent to a member of SFA's staff. They need to have basic contact information along with anything else that is relevant for new potential customers. Our system automatically grows your database, so anytime a customer interacts with the website, we add that to their record.
This part is the Customer Relationship Management portion of the Platform:
Third, follow-up with your customer with email marketing.
Like I said in the previous section, Ross' customer database grows automatically, so when it comes time to send emails to his customers, he can do that in the Platform as well. He can send out general blasts, or he can segment his customers based on information that they have disclosed through one of his forms or a staff member has notated in their customer record.
Here is an example of how the email system works:
In conclusion . . .
Upgrading SFA to our HotPress Platform has streamlined their website updates, customer data gathering, and email marketing into one system that is easy to use. The possibilities are endless on how you can use the tool set to benefit your business.